Marketing

Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.

Complet actualizata pentru a reflecta lumea actuala a marketingului, aceasta carte include toate informatiile vitale de care ai nevoie pentru a excela ca manager de marketing intr-un peisaj global in care comportamentul consumatorilor este din ce in ce mai imprevizibil.