Creative Advertising Concept and Copy

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

Considerand perspectivele asupra publicitatii creative printr-o lentila unica de media si comunicare, aceasta carte cuprinde atat teoria, cat si instrumentele practice necesare pentru a aborda si intelege creativitatea in publicitate cu un ochi original.