Creativity Models For Innovation in Management and Engineering

Introduces new lines of research about creativity and innovation in management and engineering areas. The models, theories and tools presented and discussed enlighten management to take a more creative, innovative and strategic role in organisations.

Introduce noi linii de cercetare despre creativitate si inovare in domeniile management si inginerie. Modelele, teoriile si instrumentele prezentate si discutate lumineaza managementul pentru a-si asuma un rol mai creativ, inovator si strategic in organizatii.