Crossing the Chasm

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

In Crossing the Chasm, Geoffrey Moore, cel mai important guru din lume in domeniul tehnologiei inalte si al comunicatiilor, arunca idei vechi de marketing pentru a elibera spatiu pentru realitatile speciale ale pietei de inalta tehnologie. Bazat pe un nou model revolutionar si plin de informatii practice, Crossing the Chasm este o carte de reper.