Crossing the Chasm

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

In cartea ,,Trecand prapastia", Geoffrey Moore, cel mai important guru mondial in domeniul high-tech si al comunicarii, renunta la vechile idei de marketing pentru a face loc realitatilor speciale ale pietei high-tech. Bazata pe un model nou si revolutionar si plina de perspective practice, ,,Trecand prapastia" este o carte de referinta.