Cultural Heritage Tourism Leadership

This book proposes a novel transformational humanistic leadership approach applied to cultural heritage tourism, based on humanistic values of human dignity, creativity, and autonomy and supported by a distinctive leadership ethos, purpose, and guiding principles that promote the betterment of society.

Aceasta carte propune o abordare inovatoare, transformationala, a leadershipului umanist aplicata turismului bazat pe patrimoniul cultural, bazata pe valori umaniste ale demnitatii umane, creativitatii si autonomiei si sustinuta de un etos, un scop si principii calauzitoare distincte ale leadershipului care promoveaza imbunatatirea societatii.