Customer Relationship Management in the Digital Age

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

,,Gestionarea relatiilor cu clientii in era digitala" prezinta conceptele, strategiile, beneficiile si tehnologiile CRM intr-un peisaj de afaceri in continua evolutie si din ce in ce mai digital. Cartea le permite cititorilor sa utilizeze CRM pentru a crea conexiuni durabile cu clientii, a optimiza experientele si a creste loialitatea acestora in diverse industrii si piete.