Digital Consumer Behavior

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

Acest manual exploreaza conceptele de baza si temele contemporane ale comportamentului consumatorului legate de mediul digital. Oferind o intelegere aprofundata a schimbarilor dinamice din comportamentul consumatorului, acest text este o lectura de baza ideala pentru studentii avansati de licenta si masterat care studiaza comportamentul consumatorului.