D&AD. The Copy Book

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn’t just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

In 1995, D&AD a publicat o carte despre arta complicata de a scrie pentru publicitate. Acum, D&AD si TASCHEN isi unesc fortele pentru a va aduce aceasta editie actualizata si reproiectata, cu eseuri ale a 53 de profesionisti de top din intreaga lume.