Data-Driven Marketing

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

DENUMITA CATRE CELE MAI BUNA CARTE DE MARKETING DIN 2011 DE ASOCIATIA AMERICANA DE MARKETING Cum pot organizatiile sa obtina castiguri semnificative de performanta prin investitii strategice in marketing In noua era a bugetelor stranse de marketing, nicio organizatie nu poate continua sa cheltuiasca pentru marketing fara sa stie ce functioneaza si ce se iroseste.