Demand Forecasting for Executives and Professionals

This book surveys what executives who make decisions based on forecasts and professionals responsible for forecasts should know about forecasting. It discusses how individuals and firms should think about forecasting and guidelines for good practices. No prior knowledge is assumed in this book.

Aceasta carte analizeaza ce ar trebui sa stie despre prognoza directorii care iau decizii pe baza previziunilor si profesionistii responsabili de prognoze. Discuta modul in care indivizii si firmele ar trebui sa gandeasca despre prognoza si ofera indrumari pentru bune practici.