Digital Marketing Fundamentals

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standard issue in The Netherlands.

Fundamentele marketingului digital acopera intregul proces de marketing. Sunt discutate teoria academica din spatele marketingului digital, precum si tehnicile si mass-media.