The Influence of Western Consumerism on Eastern Culture

This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

Aceasta carte consolideaza si documenteaza influenta consumerismului occidental asupra culturii si valorilor orientale. O carte de interes pentru cercetatorii studiilor socio-culturale, teoriei culturii de consum, psihologiei interculturale si studiilor comportamentului consumatorului.