Digital Transformation for Fashion and Luxury Brands

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.

Aceasta carte reevalueaza difuzia si pozitionarea marcilor de moda si lux in urma impactului si perturbarii transformarilor digitale, in special asupra modelelor omnicanal existente, a punctelor de contact si a comportamentelor consumatorilor.