Digital Transformation of SME Marketing Strategies

Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era.

Apoi, prezentand studii de caz multiple de la IMM-uri care opereaza in diverse industrii (moda si design, alimente si vinuri, servicii financiare), se dezvolta un cadru strategic practic care ar putea fi utilizat de IMM-urile care doresc sa isi inoveze eficient strategiile de marketing in era digitala contemporana.