Doing Business in India

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

Scopul acestei carti este de a analiza natura experientei de afaceri a firmelor europene si nord-americane in India, cu un accent deosebit pe intelegerea cauzelor succeselor si esecului lor. Aceasta carte se straduieste sa ofere managerilor occidentali cunostintele de care vor avea nevoie pentru a reusi in afaceri in India.