Entrepreneurship in the Digital Era

On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing.This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era.

Pe de alta parte, acestea includ oportunitati pentru noi modele de afaceri, antreprenoriat, intraprenoriat si noi perspective in marketing. Aceasta carte ofera lucrari si studii empirice si conceptuale care abordeaza provocarile si oportunitatile antreprenoriatului in era digitala.