Essentials of Pricing Analytics

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

Aceasta carte ofera o introducere ampla in domeniul stabilirii preturilor ca functie tactica in operatiunile zilnice ale firmei si un set de instrumente pentru implementarea si rezolvarea unei game largi de probleme de stabilire a preturilor. Demonstreaza implementarea folosind software-ul Excel extrem de accesibil, instrumente analitice, exemple din viata reala si studii de caz globale.