Events Feasibility and Development

This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.

Aceasta carte prezinta cele mai bune practici in dezvoltarea de evenimente si in sectorul evenimentelor globale. Instrumentele si tehnicile din prima editie au fost rafinate si extinse.