Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Cel mai documentat, documentat si cuprinzator manifest despre marketingul experiential. Pe masura ce clientii preiau controlul asupra a ceea ce, cand, de ce si cum cum cumpara produse si servicii, brandurile se confrunta cu prabusirea completa si esecul total al strategiilor de marketing pasiv concepute in urma cu mai bine de o jumatate de secol.