Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Cel mai cercetat, documentat si cuprinzator manifest despre marketingul experiential. Pe masura ce clientii preiau controlul asupra ce, cand, de ce si cum cumpara produse si servicii, marcile se confrunta cu defalcarea completa si esecul total al strategiilor de marketing pasive concepute cu mai bine de jumatate de secol in urma.