Experiential Marketing

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Aceasta carte ofera cititorilor o imagine de ansamblu asupra: originilor si ascensiunii logicii experientei clientului, celor 7 E-uri (Experienta, Schimb, Extensie, Emphase, Empatie, Puncte de contact emotionale, Procesul Emic/Etic) ale noului mix de marketing experiential si provocarilor pentru viitor.