Fashion Trends and Forecasting

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

,,Tendinte si prognoza in moda" exploreaza modul in care designerii, comerciantii, cumparatorii, specialistii in marketing si strategii folosesc prognoza tendintelor in moda pentru a prezice tendintele viitoare si a le intelege pe cele trecute sau actuale. Acest text este recomandat si o lectura de baza pentru studentii care studiaza prognoza in moda, cumparaturile de moda si marketingul in moda.