The Business of Vegan Luxury

This book is the first in-depth, holistic examination of the vegan movement within the luxury industry. It will appeal to a wide range of readers, from academics and students in luxury and fashion management, marketing, consumer behaviour and business ethics, to professionals in the luxury industry.

Aceasta carte este prima examinare holistica si aprofundata a miscarii vegane din industria luxului. Se va adresa unei game largi de cititori, de la cadre universitare si studenti in managementul luxului si modei, marketing, comportamentul consumatorilor si etica in afaceri, pana la profesionisti din industria luxului.