The Financial Times Guide to Starting a Business

Helping you from start to finish, this comprehensive, practical and user-friendly book contains everything you need to know about starting a business. As well as assessing and finessing your idea, you'll learn about marketing, sales, finance, legal structures, and operations.

Ajutandu-va de la inceput pana la sfarsit, aceasta carte cuprinzatoare, practica si usor de utilizat contine tot ce trebuie sa stiti despre demararea unei afaceri. Pe langa evaluarea si perfectionarea ideii dvs., veti invata despre marketing, vanzari, finante, structuri juridice si operatiuni.