Fish Can't See Water

How national culture impacts organizational culture and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.

Cum influenteaza cultura nationala cultura organizationala si succesul afacerilor Folosind studii de caz ample ale unor corporatii globale de succes, aceasta carte exploreaza impactul culturii nationale asupra strategiei corporative si a executarii acesteia si, prin aceasta, in cele din urma, asupra succesului sau esecului afacerii.