Forecasting for the Pharmaceutical Industry

The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas

A doua editie a cartii ,,Prognoze pentru industria farmaceutica" continua sa fie un ghid definitiv atat pentru specialistii in prognoze, cat si pentru multitudinea de factori de decizie si directori care se bazeaza pe prognoze in procesul lor decizional. Autorul exploreaza procesul de prognoza farmaceutica; diversele instrumente si metode pentru prognozele de produse noi si de piata.