Fundamentals of Marketing

Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

Bazata pe bestsellerul Marketing de Baines si colab., Fundamentele marketingului este cel mai relevant si concis ghid de marketing, combinand teorii esentiale cu o gama globala de perspective ale practicienilor.