Global Branding

Provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. The book explores a range of pertinent topics, including brand communication, consumer engagement, and product innovation.

Ofera perspective internationale asupra strategiilor si tehnicilor de marketing folosite pentru a crea si sustine un brand recunoscut la nivel global. Cartea exploreaza o serie de subiecte pertinente, inclusiv comunicarea marcii, implicarea consumatorilor si inovarea produselor.