Global Business Strategy

Looks at the opportunities and risks associated with staking out a global competitive presence, and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.

Analizeaza oportunitatile si riscurile asociate cu consolidarea unei prezente competitive la nivel global si introduce elementele fundamentale ale gandirii strategice globale. Autorii demonstreaza cum o companie ar trebui sa isi schimbe si sa isi adapteze modelul de afaceri intern pentru a obtine un avantaj competitiv pe masura ce se extinde la nivel global.