Global Strategy

Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

Strategia globala este un manual revolutionar care redefineste domeniul strategiei globale, schimband accentul de la extinderea afacerilor consacrate la crearea de afaceri inovatoare care sa raspunda nevoilor pietei internationale. Acesta ofera viitorilor lideri multinationali instrumentele si cunostintele necesare pentru a avea succes in lumea care evolueaza rapid a afacerilor globale.