Go-Givers Sell More

Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling.

Cei mai multi dintre noi considera vanzarile ca pe o lupta pentru a-i determina pe oameni sa faca ceva ce nu vor cu adevarat sa faca. Dar aceasta mentalitate taioasa face procesul mult mai greu decat trebuie sa fie.