Green Marketing Perspectives

Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.

Demonstrand impactul profund al aparitiei conceptului verde si modul in care companiile isi modifica strategiile de marketing pentru a valorifica mesajele ecologice si sustenabile, aceasta lucrare prezinta cazuri reale din intreaga lume si modul in care acestea sunt utilizate pentru succesul in afaceri.