HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

AutorChristensen, Clayton M.; Levitt, Theordore; Kotler, Philip; Reichheld, Fred; Reichheld, Fred

EdituraHarvard Business Review Press

Dimensiuni210 x 138 x 15

Data Publicarii02/04/2013

Format Necartonata

Numar pagini224

Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.

Cresteti-va impactul de marketing si oferiti un avantaj competitiv. Aceste articole definitive Harvard Business Review va vor ajuta sa construiti relatii cu clientii profitabili, sa va distingeti ofertele de altele si sa va coordonati fructuos cu partenerii dvs. in vanzari.

COSUL MEU( Produse in cos)

Subtotal Cos

Carti

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

CITESTE MAI MULT

Detalii

Descriere RO