HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Creste-ti impactul in marketing si ofera-ti un avantaj competitiv. Aceste articole definitive din Harvard Business Review te vor ajuta sa construiesti relatii cu clienti profitabili, sa-ti diferentiezi ofertele de altele si sa te coordonezi eficient cu partenerii tai in vanzari.