Herd

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.

Sustine ca multi din Occident au inteles gresit mecanismele comportamentului de masa din cauza unor notiuni gresite despre ce inseamna sa fii fiinta umana. Aceasta carte ofera o teorie radicala, controversata si semnificativa a comportamentului consumatorului intr-o generatie.