Hitmakers

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

In aceasta carte, experta in branduri de renume mondial, Ana Andjelic, arata cum strategia moderna de brand trebuie redefinita ca strategie de influenta culturala, cum influenteaza brandurile de astazi cultura, cum ar trebui sa se adreseze publicului si cum functioneaza noua abordare a crearii de hituri culturale din punct de vedere organizational si operational.