Hitmakers

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

In aceasta carte, expertul in brand de renume mondial, Ana Andjelic, arata cum strategia moderna a marcii trebuie redefinita ca strategie de influenta culturala, cum brandurile de astazi influenteaza cultura, cum ar trebui sa se adreseze brandurile publicului si cum functioneaza noua abordare a producerii de hit-uri culturale. organizatoric si operational.