The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

De ce alegem companii si marci in acelasi mod in care ne percepem, judecam si ne comportam inconstient unul fata de celalalt Oamenii de pretutindeni isi descriu relatiile cu marcile intr-un mod profund personal, ne uram bancile, ne iubim smartphone-urile si credem ca compania de cablu a iesit sa ne prinda.