The Impact of Digitalization on Current Marketing Strategies

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

Digitalizarea a transformat complet marketingul. A schimbat obiceiurile de consum, comportamentul consumatorilor si procesele de cumparare.