Influence

In this bestseller, Robert Cialdini - the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.

In acest bestseller, Robert Cialdini - expertul fundamental in domeniile influentei si persuasiunii - explica psihologia de ce oamenii spun da si cum sa aplice aceste perspective in mod etic in mediul de afaceri si de zi cu zi. Folosind povesti memorabile si exemple care se pot relata, Cialdini face acest subiect de o importanta cruciala surprinzator de usor.