Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.

Comunicatii de marketing integrate: o abordare globala bazata pe marca, editia a 2-a prezinta un cadru integrat si global pentru comunicatiile de marketing, livrate intr-o maniera foarte lizibila, coerenta si succinta.