Raising the Corporate Umbrella

Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

Folosind studii de caz si exemple de la companii precum The Body Shop, Texaco, Johnson & Johnson, BP Oil si British Airways, autorii introduc cadrul necesar pentru analiza strategiilor de comunicare corporativa si ofera indrumari practice clare pentru implementarea cu succes.