International Business Growth Strategies for Emerging Markets

International Business Growth Strategies for Emerging Markets is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world’s fastest-growing economies. Primarily written to inform undergraduate and postgraduate business students, the book also appeals to executives and managers.

Strategii de crestere a afacerilor internationale pentru pietele emergente este un ghid introductiv cuprinzator pentru a integra afacerile sustenabile in economiile cu cea mai rapida crestere din lume si pentru a desfasura afaceri in cadrul acestora. Scrisa in principal pentru a informa studentii de licenta si masterat in afaceri, cartea se adreseaza, de asemenea, directorilor si managerilor.