International Marketing

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

Acest text cuprinzator ofera studentilor o baza solida in teoria, cercetarea si practica marketingului international. Complet actualizata, cartea acopera toate subiectele de ultima ora, inclusiv comertul electronic, sustenabilitatea corporativa, responsabilitatea sociala corporativa, criptomonedele si contextul politic si economic mai larg.