Introduction to Sport Marketing

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

Acum, intr-o a treia editie, complet revizuita si actualizata, Introducere in marketingul sportiv este o introducere clara, simpla si concisa in teoria si practica marketingului sportiv si singurul manual de marketing sportiv de care veti avea vreodata nevoie.