Jab, Jab, Jab, Right Hook

When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.

Atunci cand managerii si agentii de marketing isi contureaza strategiile de social media, ei planuiesc adesea carligul potrivit - urmatoarea lor vanzare sau campanie foarte asteptata, care va scoate concurenta in calcul. La urma urmei, carligele potrivite transforma traficul in vanzari.