Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

Explains that the international success of Starbucks begins with a promise: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. This title offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn.

Explica faptul ca succesul international al Starbucks incepe cu o promisiune: sa inspire si sa hraneasca spiritul uman - o persoana, o ceasca si un cartier la un moment dat. Acest titlu ofera o perspectiva asupra principiilor de conducere care au condus la renasterea emblematicei companii de cafea de la esecuri grave in timpul recesiunii economice.