Loyalty Management

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

In acest text remarcabil, Cristina Ziliani si Marco Ieva urmaresc evolutia gandirii, temelor contemporane si practicilor in domeniul managementului loialitatii. Acesta va ghida specialistii in marketing, liderii de afaceri si studentii de masterat prin schimbarile din gandirea si practica de marketing a managementului loialitatii.