Luxury Fashion Brand Management

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and the application of sustainable models to the industry.

Acest manual examineaza managementul marcilor de moda de lux, oferind studentilor o intelegere cuprinzatoare a originilor sale, componentelor unice, practicilor actuale, comertului global si aplicarii modelelor sustenabile in industrie.