Luxury Marketing and Brand Strategy

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

Acest text ofera o imagine de ansamblu cuprinzatoare si strategica asupra marketingului si managementului de brand din domeniul luxului, indrumand brandurile sa echilibreze traditia cu inovatia, in timp ce navigheaza prin provocarile moderne si profita de oportunitatile dintr-o piata globala in rapida evolutie.