Managing Projects in the Creative Industries

This book offers a critical and transdisciplinary rethinking of project management in the creative industries. Bridging theory and practice, it explores how traditional approaches can be adapted, enriched, or challenged to better respond to the complex, uncertain, and value-driven nature of contemporary creative work.

Aceasta carte ofera o regandire critica si transdisciplinara a managementului de proiect in industriile creative. Facand legatura intre teorie si practica, exploreaza modul in care abordarile traditionale pot fi adaptate, imbogatite sau contestate pentru a raspunde mai bine naturii complexe, incerte si bazate pe valori a muncii creative contemporane.