Managing Public Relations

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

Aceasta carte introduce studentii in conceptele si practicile cheie implicate in conducerea zilnica a unei operatiuni de relatii publice, fie ca este vorba de un departament al companiei, o agentie independenta sau orice grup organizat axat pe relatii publice.