Managing the Arts and Culture

Managing cultural organisations requires insight into a range of areas including marketing, fundraising, programming, finances, and leadership. This book integrates practical and theoretical insights, blending academic and practitioner voices to help readers "speak the language" in the creative industries.

Gestionarea organizatiilor culturale necesita cunostinte despre o gama larga de domenii, inclusiv marketing, strangere de fonduri, programare, finante si leadership. Aceasta carte integreaza perspective practice si teoretice, imbinand opinii academice si practiciene pentru a ajuta cititorii sa ,,vorbeasca limba" industriilor creative.